There has been a lot of talk recently about WordPress (.org and .com), Automattic, WordCamp, and the GNU Public License. Hopefully without beating a dead horse, I can offer some constructive suggestions to the community so that the playing field at least appears level.

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Thinking outside the box

Jim Collins, author of Beyond Entrepreneurship (recommended by Cory Miller of iThemes at Pressnomics), suggests that budding entrepreneurs can innovate by studying something that may seem completely unrelated to your craft – “thinking outside the box.”

Lately I’ve been interested in cycling. When I’m riding, rather than putting my mind on auto-pilot (like many drivers do), I find that my mind is more alert. It’s partly due to the fact that I’m trying to avoid getting killed by drivers on auto-pilot. But it is also because I’m going slower, exposed to the air and the elements. I can hear a deer in the passing woods or smell fresh bread from the bakery. It turns out that “slowing down” is an excellent approach to problem solving. In my case, “thinking outside the (computer) box” had just become “thinking while outside.”
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This article assumes you fave a few things:

  1. A Linux server with:
    • root SSH access
    • BIND installed
    • a domain already set up and working with BIND
  2. An OpenWrt router at home to send updates

The OpenWrt router isn’t strictly necessary.  You could, of course do the dynamic DNS updates with a cheap Linux firewall, but I’ll cover the configuration for OpenWrt.

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From touring Miller & Budweiser breweries, I noticed both sites have caves – which have steady year-round temperatures. I assume the caves were used to lager, which means “storage” in German.  Lager yeasts, unlike ale yeast which ferment at room temperature, do their primary fermentation in the mid-50 degree range.  During secondary fermentation the temperature is dropped steadily to slowly deactivate the yeasts.  Back in the day, the barrels could be moved deeper into the cave day-by-day to slowly lower the temperature from the mid-50s down to almost freezing (35°F).

Yogurt Maker?

I had an idea to automate this process using an Arduino, especially after reading Chris Reilly’s Arduino yogurt maker from Make Magazine volume 25.  Everything I’ve done here was based on that, so I’ll assume you’ve read it.

Lagering is essentially the same process except instead of using a heat source (crock-pot), we use a cooler (refrigerator).  Getting the refrigerator to maintain temps above 40°F can be tricky, so normally an external temperature regulator is used.  But this requires me going out to the fridge every day to lower the temperature by one degree.  So why not automate it?  Laziness FTW!
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I feel the need to confess that I have somewhat of a love/hate relationship with The Nerdery.  They do quite a bit of wonderful philanthropic things for the community including (but not limited to):

  • The Overnight Website Challenge
  • Generously hosting (and providing food for) several tech-based meetups including MSPWordPress

I in no way am trying to burn any bridges here.  As of 2012, I have participated in the web challenge for 4 years, and plan to for years to come.  It’s one of the greatest programs for non-profits that has ever been conceived.  However, I feel I need to address the importance of first impressions.

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