Thinking outside the box

Jim Collins, author of Beyond Entrepreneurship (recommended by Cory Miller of iThemes at Pressnomics), suggests that budding entrepreneurs can innovate by studying something that may seem completely unrelated to your craft – “thinking outside the box.”

Lately I’ve been interested in cycling. When I’m riding, rather than putting my mind on auto-pilot (like many drivers do), I find that my mind is more alert. It’s partly due to the fact that I’m trying to avoid getting killed by drivers on auto-pilot. But it is also because I’m going slower, exposed to the air and the elements. I can hear a deer in the passing woods or smell fresh bread from the bakery. It turns out that “slowing down” is an excellent approach to problem solving. In my case, “thinking outside the (computer) box” had just become “thinking while outside.”
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