East Moore Lake Drive

While only a tiny stretch in length (it only spans three blocks), E. Moore Lake Drive has serious girth. This section of road feels strangely disjointed from its bookends. West Moore Lake Drive and Rice Creek Road which extend to the west and east (respectively) are both 2-lane roads, while E. Moore Lake Drive is a 5-lane stretch that badly needs to be put on a road diet to improve safety, and at the same time, capture value.

There are many fine businesses nestled on this tiny stretch of road: Ax-Man Surplus, Dave’s Sport Shop, Fantasy Gifts (for the naughtier bunch :)), an Asian food market, a couple of restaurants, a day care center, a dentist… the list goes on. Fridley, being the “Suburban Hell” that it is, had little (or no) foresight into how people without automobiles would patronize these businesses – they simply assumed that it would never be the case.

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Thinking outside the box

Jim Collins, author of Beyond Entrepreneurship (recommended by Cory Miller of iThemes at Pressnomics), suggests that budding entrepreneurs can innovate by studying something that may seem completely unrelated to your craft – “thinking outside the box.”

Lately I’ve been interested in cycling. When I’m riding, rather than putting my mind on auto-pilot (like many drivers do), I find that my mind is more alert. It’s partly due to the fact that I’m trying to avoid getting killed by drivers on auto-pilot. But it is also because I’m going slower, exposed to the air and the elements. I can hear a deer in the passing woods or smell fresh bread from the bakery. It turns out that “slowing down” is an excellent approach to problem solving. In my case, “thinking outside the (computer) box” had just become “thinking while outside.”
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